the latest

ON THE BLOG

July 7, 2018

Funny story: I was actually booked for this project partially based on the writing on my site being not like everyone else’s – WIN.

I have to say, I’m kind of honored because this beautiful site and brand belong to a writer who is kind of a big deal. Just cruise through Kat Boogaard’s new site and see all the places she’s been published like Time and Forbes and a bunch of others. She’s a kick ass freelance writer who also mentors up-and-coming freelancers and offers career advice as her forté.

I totally love how her entire full branding came together – it almost designed itself, and can we talk about all the fun hand drawn office pens, pencils, paperclips and fun little items that she has going on? Love it! Here’s a peek at a mockup of some potential printed products that shows how all of the little pieces can work together to create an awesome brand:

With Kat’s custom website design, we really wanted it to be fun and quirky and really capture Kat’s personality. It was a little different for me showcasing writing over something visual like photography, but I absolutely loved finding interesting ways to display Kat’s writing portfolio.

Be sure to get the full effect by visiting Kat’s new website! Hands down, this is one of my favorite projects that I’ve created and I hope you love looking through it as much as I enjoyed creating it!

SHARING IS CARING

DESIGN-RELATED THINGS & CUTE KID OVERLOAD

@rachaelearldesign